• Branding and Identity
  • Bucketfeet Branding Refresh
  • Bettinardi Golf
  • Telnyx
  • Stone Bridge Family Chiropractic
  • Wilson for Dick's Sporting Goods
  • Peaches & Greens Grocer
  • Wilson Racquetball
  • Wilson Tennis Brochure
  • Bucketfeet for Career Builder
  • Lettering
  • Environmental and Event
  • US Open
  • PGA Tour SuperStore
  • Midtown Tennis Club
  • Australian Open & French Open
  • Retail and Marketing
  • AbbVie Digital Content & Site Refresh
  • Abbott Clinical Chemistry
  • Goldfish & Milano Amazon Brand Page
  • Amazon Alexa Voice Map
  • Pepperidge Farm Farmhouse
  • Bacardi Lime Vibes
  • Pace Cinco de Mayo
About
Avid Ames
Lettering, Design, & Creative Direction
  • Branding and Identity
  • Bucketfeet Branding Refresh
  • Bettinardi Golf
  • Telnyx
  • Stone Bridge Family Chiropractic
  • Wilson for Dick's Sporting Goods
  • Peaches & Greens Grocer
  • Wilson Racquetball
  • Wilson Tennis Brochure
  • Bucketfeet for Career Builder
  • Lettering
  • Environmental and Event
  • US Open
  • PGA Tour SuperStore
  • Midtown Tennis Club
  • Australian Open & French Open
  • Retail and Marketing
  • AbbVie Digital Content & Site Refresh
  • Abbott Clinical Chemistry
  • Goldfish & Milano Amazon Brand Page
  • Amazon Alexa Voice Map
  • Pepperidge Farm Farmhouse
  • Bacardi Lime Vibes
  • Pace Cinco de Mayo
About

Wilson Tennis

I developed product packaging for our extensive racket product accessory line. This was a global effort to update and standardize all packaging with a consistent look and feel across all product categories. Careful detail was paramount in simplifying gear categories and color coding deliberately without losing recognized sub-brand identity. Additionally we expanded our racket offering using anchored branding elements at 3 and 9 o’clock. My concepts aimed to push vibrant colors mixed with rich metallics along with classic aggressive primaries.

       
mail@avidames.com