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I developed product packaging for our extensive racket product accessory line. This was a global effort to update and standardize all packaging with a consistent look and feel across all product categories. Careful detail was paramount in simplifying gear categories and color coding deliberately without losing recognized sub-brand identity. Additionally we expanded our racket offering using anchored branding elements at 3 and 9 o’clock. My concepts aimed to push vibrant colors mixed with rich metallics along with classic aggressive primaries.