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We were approached by Career Builder to create a custom shoe for their staff. We had 2 tools to work with. The logo mark and the brand color palette. I started by simplifying their visual elements. I reconstructed the spiral within the C mark and used it as my core element for pattern ideation. From here I iterated the pattern at different scale and density in the slip-on silhouette and explored several colorways. Finally I created a 3D rendering of the client's selection for proof of concept.