Bucketfeet Branding Refresh
I led creative direction on a brand refresh for Bucketfeet. This update includes a custom sans serif lettering treatment as well as a new logo mark. The mark is a cap "B" as an abstract shoelace. The "B" lace is integrated in a custom outsole pattern, updated heel label, and social media. The new wordmark is applied on all shoe insoles, print marketing assets, and dot-com.