• Branding and Identity
  • Bucketfeet Branding Refresh
  • Bettinardi Golf
  • Telnyx
  • Stone Bridge Family Chiropractic
  • Wilson for Dick's Sporting Goods
  • Peaches & Greens Grocer
  • Wilson Racquetball
  • Wilson Tennis Brochure
  • Bucketfeet for Career Builder
  • Lettering
  • Environmental and Event
  • US Open
  • PGA Tour SuperStore
  • Midtown Tennis Club
  • Australian Open & French Open
  • Retail and Marketing
  • AbbVie Digital Content & Site Refresh
  • Abbott Clinical Chemistry
  • Goldfish & Milano Amazon Brand Page
  • Amazon Alexa Voice Map
  • Pepperidge Farm Farmhouse
  • Bacardi Lime Vibes
  • Pace Cinco de Mayo
About
Avid Ames
Lettering, Design, & Creative Direction
  • Branding and Identity
  • Bucketfeet Branding Refresh
  • Bettinardi Golf
  • Telnyx
  • Stone Bridge Family Chiropractic
  • Wilson for Dick's Sporting Goods
  • Peaches & Greens Grocer
  • Wilson Racquetball
  • Wilson Tennis Brochure
  • Bucketfeet for Career Builder
  • Lettering
  • Environmental and Event
  • US Open
  • PGA Tour SuperStore
  • Midtown Tennis Club
  • Australian Open & French Open
  • Retail and Marketing
  • AbbVie Digital Content & Site Refresh
  • Abbott Clinical Chemistry
  • Goldfish & Milano Amazon Brand Page
  • Amazon Alexa Voice Map
  • Pepperidge Farm Farmhouse
  • Bacardi Lime Vibes
  • Pace Cinco de Mayo
About

Bucketfeet Branding Refresh

I led creative direction on a brand refresh for Bucketfeet. This update includes a custom sans serif lettering treatment as well as a new logo mark. The mark is a cap "B" as an abstract shoelace. The "B" lace is integrated in a custom outsole pattern, updated heel label, and social media. The new wordmark is applied on all shoe insoles, print marketing assets, and dot-com.

mail@avidames.com